106.9 the Light WMIT began broadcasting its HD RadioTM signal on July 15, 2005 making it the first Christian radio station in the Carolinas to adopt this technology.
High Definition Radio, or HD RadioTM, is changing the sound of radio. The noise and interference that cause the static, hiss, pops and fades sometimes heard on today's analog radios is virtually eliminated with HD RadioTM digital broadcasting. In addition to crystal clear reception, HD RadioTM technology dramatically enhances sound fidelity providing the clarity of compact discs.
Equally impressive to the digital sound quality is that HD RadioTM technology allows new wireless data services to be delivered from radio stations. 106.9 the Light WMIT broadcasts the name of the artist and title of the song on the radio screen as it's being played. The station is exploring other ways this feature can be of service to our listeners.
" Our implementation of HD radio on 106.9 the Light WMIT is placing Christian radio as a leader in emerging technology", remarked Jim Kirkland, General Manager of the station. "The audio improvement in HD is striking. Most important are the new programming opportunites we'll be creating on the additional channels to 106.9 the Light WMIT's signal that have been made possible by converting to HD."
106.9 the Light WMIT's HD RadioTM signal transmits alongside its current analog FM signal. Little or no change in listener behavior is required since all local radio station dial positions will remain the same. Listeners simply tune to their favorite programs and stations and receive them in either digital or analog format depending on their radio. This dual signal broadcast allows listeners with analog receivers to pick up the broadcast and will be able to upgrade seamlessly to an HD RadioTM digital receiver at their own pace. HD RadioTM equipment is currently available through web-based retailers, and will be available at stores soon.